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What is Product Liability Insurance in Columbia and Boonville MO?

As the owner of a business, you are liable for any products you manufacture or sell—and if somebody is hurt as a result of using the product, you may be at fault for the incident.

When you ask for coverage from our agency, we will determine the likelihood of a lawsuit being brought against you as a result of one of your products being used. Our experts can identify the risks associated with your products or services and appropriately scale a policy to cover those risks. We can also offer advice on how to make your products less prone to risk. This may involve modifying your product, packaging it differently, or changing any instructions and warnings included with the product. When done well, these precautions can help reduce the company's liability and stop customers from using the product in an unsafe way.

Do I need Product Liability Insurance?

If your company manufactures or sells any kind of product, it is strongly recommended that you have some form of liability coverage. Even products that are widely regarded as 'safe' can malfunction in a way that causes harm to the user, and defending against a lawsuit is usually expensive enough that many companies (and claimants) prefer to simply settle out of court. Product liability insurance can reimburse you for expenses (including defense costs and settlements) that occurred during this process.

Product liability cases that go to court are among the most expensive forms of personal injury cases, and as of 2013 these cases had an average payout of more than $6 million. All companies that obtain this type of coverage are encouraged to have a policy limit higher than the median payout—anything less makes it likely that your company will suffer significant losses if a jury decides against you.

Don't forget to talk to your agent on a regular basis as your business continues to grow. Larger businesses often face larger risks than smaller ones (including, among other things, increased exposure as a result of having more customers who could potentially file a lawsuit). A plan that suffices for a small company may not be enough to protect a large one.

What does Product Liability Insurance Cover?

Product liability insurance mainly covers the legal obligations of a company. This may include payments like:

  • Court fees
  • Legal defense costs
  • Personal injury awards
  • Out-of-court settlements
  • Miscellaneous fees that may occur during any of the above

If you feel any of these forms of coverage are missing from your policy, or if you are starting a business and need product liability coverage, speak to a Vogel-Stuart Insurance Group agent or request a quote today.


1. Ross, Kenneth. "The Role of Product Instructions in Product Liability Prevention." In Compliance. April 30, 2015. Accessed April 18, 2016.

2. "Settle Your Personal Injury Claim." Accessed April 18, 2016.

3. "Product Liability." III. Accessed April 18, 2016.

Our Location

Vogel-Stuart Insurance Group

29 N 10th Street
Columbia, MO 65201
Main office: 573-449-5395
Toll free: 800-223-9826
Fax: 573-443-4321

Our Providers


"I never thought about moving my coverage anywhere else. I had been with AA for 30 years. Vogel-Stuart shopped me out and saved me $250 over what I was paying same coverage. They are great to work with. I can call and make any changes over the phone since I am hour away. They always answer the phone like I am their favorite client. I would recommend them to anyone, even if you aren’t looking for new agency. Give Vogel-Stuart a try. They surprised me!"

Patty B from California, MO
"I just moved my personal auto policy to Vogel-Stuart in April after shopping around for the best price. They were able to save me a lot of money compared to the other quotes I received. I am currently working on starting my own lawn care and snow removal business and they were quick to get my quote to me and very reasonable for just starting out. I would highly recommend Vogel-Stuart to anyone looking for personal or commercial insurance; they have been very good to me!"

Kellan F from Jamestown, MO
"I have been with Stuart Insurance Agency since 2006. I own Wren’s Home Improvements and when Stuart Insurance Agency took over in November, the transition was smooth and seamless. The new faces in the office have picked up where John and Ann left off. They recently saved me around $300 on my personal auto policy. I would highly recommend Vogel-Stuart to anyone looking for business or personal insurance. "

Charles Wren, Wren’s Home Improvements from Columbia, MO